Client
Overview
As part of the marketing team at Teradici, I led efforts to revamp the website, optimize lead generation, and implement a self-service knowledge center. By redesigning the corporate site and partner portal, integrating HubSpot automation, and launching a Salesforce-powered knowledge base, I helped reduce support tickets, improve customer engagement, and drive organic traffic growth. These improvements streamlined marketing-to-sales processes and strengthened Teradici’s digital strategy.
CHALLENGES
- Teradici needed a complete digital refresh to improve website usability, lead generation, and customer self-service. With an outdated website, inefficient CRM processes, and an underutilized knowledge base, the company struggled with scalability and user engagement.
SOLUTIONS
- Website & Partner Portal Revamp – Redesigned the corporate website and partner portal for improved UX, SEO, and mobile responsiveness.
- Marketing Automation with HubSpot – Developed lead nurturing workflows, email automation, and data-driven landing pages to enhance conversion rates.
- Knowledge Center & Community Forum – Implemented a self-service knowledge base integrated with Salesforce, reducing support tickets and improving customer satisfaction.
- SEO & Performance Optimization – Strengthened on-page SEO, structured content, and backlinking efforts to boost organic search rankings.
RESULTS
- 30% reduction in support tickets by enabling self-service resources.
- Higher partner engagement and improved marketing-to-sales pipeline efficiency.
- 35% increase in organic traffic, driving better lead acquisition.
- Enhanced brand credibility and user experience, improving customer satisfaction.
FINAL IMPACT
Through branding, web design, and digital strategy, this project strengthened Teradici’s online presence, ensuring consistency across marketing channels. The new design and content structure enhanced usability, brand recognition, and lead generation, positioning Teradici as a leader in secure remote computing.