Client
Overview
At GXC, I led marketing automation, email marketing, and digital strategy initiatives to drive engagement, increase revenue, and enhance brand visibility. By implementing structured campaigns, automation tools, and audience segmentation, we improved customer engagement, strengthened partner collaboration, and increased brand awareness—resulting in measurable business growth.
CHALLENGES
- Lack of structured marketing automation – No existing email infrastructure, segmentation, or lead nurturing system, leading to missed engagement opportunities.
- Inconsistent partner collaboration – Limited alignment with partners, making joint marketing efforts ineffective.
- Low social media engagement – No formal strategy, leading to weak brand visibility and reduced audience interaction.
SOLUTIONS
- Implemented Mailchimp-based email automation, including segmented campaigns, lead nurturing workflows, and performance tracking.
- Launched co-branded marketing initiatives with partners, including webinars, content collaborations, and promotional campaigns.
- Developed a social media strategy and content calendar, optimizing engagement with targeted ads, carousel posts, and trending content.
RESULTS
- Email marketing success – Achieved a 45% open rate, 7% CTR, and a 15% increase in conversions from email-generated leads.
- Stronger partner collaboration – Generated 300+ leads from a single webinar and drove significant growth in partner revenue.
- Increased brand visibility – Social media engagement grew 30%, with 20% more LinkedIn & Twitter followers, leading to increased website traffic.
Final Impact
Through marketing automation, strategic partnerships, and digital engagement, GXC saw significant growth in customer engagement, partner relationships, and brand awareness—driving measurable business impact.