Client
Overview
The Digital Workspaces group needed a more consistent way to promote webinars and engage audiences across multiple platforms. We streamlined their marketing efforts by creating branded infographics, templates, and design workflows, making it easier to produce high-quality, on-brand content for social, web, and print.
CHALLENGES
- Webinar promotions and social content felt disjointed, making it harder to build brand recognition.
- Teams were recreating assets from scratch, leading to inconsistencies and inefficiencies.
- Campaigns needed to be adapted seamlessly across print, web, social, and video to maintain a strong presence.
SOLUTIONS
- Designed branded infographics that made social content more engaging and visually consistent.
- Developed brand guidelines and templates, ensuring teams had an easy way to create on-brand assets.
- Worked with cross-functional teams to adapt creative content across multiple platforms.
- Standardized design workflows, streamlining content production and ensuring quality across all channels.
RESULTS
- A more cohesive brand presence across digital platforms.
- Faster, more efficient content creation, reducing the time spent on asset development.
- Improved engagement with webinar promotions through visually compelling content.
- A scalable, repeatable system for consistent branding across future campaigns.
FINAL IMPACT
By simplifying and standardizing how the Digital Workspaces group creates and shares content, we made it easier for them to engage their audience, strengthen their brand, and scale their marketing efforts with confidence.